When using Facebook for your business, your entire marketing efforts could be worthless and expensive if you do not know your ideal client and know exactly how to find them.
In this article, I am going to share with you how to find your ideal clients on Facebook so that you can show what you have to offer to the people who want it and are willing to pay for it.
First, you need to actually know who your ideal client is.
To do that, you can check out these resources we’ve shared on our blog and from others as well. Plus, you can actually download our ideal client worksheet for free and use it to define who the right person is for your business.
- How To Define Your Ideal Client
- [Download] Ideal Client Worksheet
- Determining Your Ideal Customer
- Defining Your Customer Avatar: Who Is Your Ideal Client?
Once you have identified your ideal client, you’ll need to know how to find them on Facebook.
One of the great things I love about Facebook is that they have a lot of data on their users.
This is great news for you as a marketer because this data allows you to get in front of your ideal client.
Facebook Social Graph
The first step is using Facebook social graph.
You can know where to find your ideal client by searching on Facebook. This is found on the top left corner of your Facebook screen.
For instance, let’s say you’re a wedding planner.
You might be targeting newly engaged women. You may also decide you want to work with people close to your location.
What you’ll need to search for is pages or groups like by engaged women in your location.
Here’s an example:
Another example: You may have just opened a new Chinese restaurant (Yes, I love Chinese food 🙂
Your ideal client will be at least someone who likes to eat Chinese food and again, lives around the location of your restaurant.
Here’s what it will look like:
Bottom Line: You want to search for the pages that are liked by your ideal clients.
Which takes us to step 2.
When you get the search result options, you want to identify at least 10 pages you want to target (You can get as many as you can handle).
You can then look through all these pages and find out if any of them allow guest posts. If they do, you can post valuable information on these pages. It is best to post or comment as your fan page (and not your personal profile) on other pages. This is an example of posting as your fan page and not your personal profile looks like.
So here, we are posting as Beach Body Consult and not as Joie C. Nwobi.
Back to the crux… On the other hand, you can also save these pages on a notepad and use this information when you run ads.
Groups are by far a favorite new trick of mine.
The disadvantages of groups are you can’t target them using ads.
SideNote: Facebook is currently testing rolling out ads to groups and I’m pretty sure this will become a reality sooner, rather than later.
However, the great advantage is that groups get a lot of newsfeed visibility. Much more than pages.
This simply means that you will get more people in those groups to see what you have to offer.
So, find groups that your ideal clients are a part of and share helpful information in these groups that answer a question they might be having and then lead them back to your page or blog where you can showcase your products or services.
Here’s an example of a group of wedding services in Kenya:
It is important to read the guidelines of groups so you know what is accepted and what is not. Violating it can get you kicked out the group or reported to Facebook.
Usually, when you’re providing useful information, you get applauded and seen as a valuable member. An example of useful information a wedding planner might put up is “7 Things A bride-To-Be must do before the big day” OR “Wedding Day Checklist: Do not forget a Single thing.“
In this article, you will give them the information and then give them a call to action which is to lead them to your product or service. This is important as the goal is to make money.
These are by no means the only ways to Identify your ideal client but it is a good place to get started.
If you want to know more ways to find your ideal clients on Facebook easily, make sure you watch out for our weekly webinars. Every Thursday, we share my top strategies on how to find, keep and sell to your ideal clients using digital marketing tools and Facebook is definitely one of it.
Now, if you want our business consultants to do a business diagnosis for you, on the perfect social media platform for your business, please click here.
Remember, you want to be on the platform that your ideal clients are most active in. So click here to talk to one of business consultants. They will point you in the right direction of where your potential clients are lurking on social media.
Next week Thursday, we will be taking you through a session on Facebook Ads. Click on this link to register for the webinar. Watch out for webinar reminders in your emails from us @TheiVENTeam. See you on the inside.