- Did you know that statistics showed that averagely it takes 7 interactions with a potential client before a decision is finally made about you, your product and services?
- And also, 50% – 80% of people that come to your website leave and never return?
Well that’s a known fact to many website optimisers and successful internet marketers which many business owners are just finding out.
One major pot hole that many websites fall into is, the lack of a system that helps you introduce yourself to your visitors, find out what they need from you (which is, the reason why they came to your site) and most importantly, help them see why you are the best fit for them.
Before we dive in deeper, let me ask you a simple question:
Does your website do the above for you?
If NO, how can my website achieve that? I guess that is what you are thinking right now.
Well, it’s simple.
The goal you are trying to achieve is,
- Make your potential clients comfortable when they arrive at your website
- Develop a relationship with them to make them like and trust you.
- Offer them FREE valuable information that encourages them to keep coming back for more because they perceive you as the “right” solution provider.
- Always be prepared to solve a problem
If your or company website isn’t doing any of these 4 items listed above, then it needs to be seriously looked at.
To get that done, you need to schedule a FREE consultation session with our business consultants right now…
Alright, let’s go back to our discussion for today…
You don’t want your potential clients (visitors) getting to your website and clicking on the “close” button and heading over to your competition. You want them to stay and also keep returning.
So there are two ways to do this:
- Give a FREE irresistible offer
- Enable your website to give relevant and up to date information to your visitors and clients consistently.
Let’s drill down using these 2 questions.
Question 1: What can you do to make them return?
Answer: A very valuable, irresistible FREE offer.
An irresistible offer is a small “Chunk” of value that is targeted to solve a SPECIFIC problem for your target market.
The goal of this offer is to attract ONLY the PERFECT clients to your website, make them stop and say, ‘Hey, that is EXACTLY what I need!’ This will make them to keep coming over and over again to your website.
Below are two (2) examples of a FREE irresistible offer:
1. Free guide/ Report: Reports and guides are among the most common types of Lead Magnets.
Here’s an example of a FREE Offer (a resource guide) for HubSpot opt-in…
Below is the copy that was used with this offer:
“Whether you’re just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
This comprehensive guide covers the following 6 essential steps to internet marketing success: Optimizing Your Website, Creating Content, Implementing a Social Strategy, Converting Visitors into Leads, Nurturing Leads into Customers, and Analyzing & Refining Data”.
The offer specifically outlined its target audience and speaks directly to them. So, it’s a good one.
Let’s check out another example.
2. Toolkit/Resource List
A toolkit or resource list can make a great irresistible offer for the right business and market.
This company is offering their “Three Online Marketing Resources” in exchange for contact information…
This has a clear offer in place and its communicating the value subscriber will receive. It has a somewhat spammy feel to it (a bit much hype), but all in all it’s pretty good.
Naturally you need to deliver on your promise of value. Under delivering will result in useless emails list – money is not just in the list, but in the relationship with your list. You want to have an impressive start.
NOTE: Before you create a Lead Magnet, you need to know who your ideal customer is, where they are, and what they will buy.
So let’s do an exercise.
What one thing does your business or company do differently from your competition?
Now when answering this question, think outside the box and don’t focus on the obvious. It could be an emotional response in how you handle your clients, it could be the relationship you have built with the client or potential client, it could be your follow up system after you have successfully convert them to sale, etc.
Another way to handle this is, what is the one question most of your clients have when they come to you?
That is what you need to focus on and then deliver the answer to that question in a free resources section on your website, in exchange for the contact details of your visitors.
This exchange simply means that they want to hear back from you again so they opt in or subscribe to your mailing list.
So your website should have an opt-in box to collect names and email addresses of these potential clients or current clients that are willing to consistently hear from you. You can create this opt in box or subscription pages using any of these email providers such as GetResponse, Aweber, Mail chip, Lead pages, etc.
The monthly subscription to these email providers is as low as $9, and all of them also provide a free trial for one month.
Question 2: What can I do to interact with them?
Answer: Enable your website to give relevant and up to date information to your visitors and clients consistently.
To interact with your prospective clients, you’ve got to have a system to follow such as the following:
- Create a monthly editorial (content) calendar and outline topics/issues you want to educate your clients and visitors on.
- Generate posts or articles weekly from the topics that you’ve outlined.
- Feedback. Encourage them to give feedback on the post and also on the topic they would like you to discuss or write on. This will give you more post ideas and generate discussion.
It’s important you interact with them every week with relevant information, and when you do this consistently, they get to know, like and trust you, so when they have need of your services, you will be the first person on their mind they will call.
Alright, I trust that’s of value to you?
looking forward to your feedback on how you’ve implement what we discussed above.
Notwithstanding, if you are at a point where you are looking for a consistent inflow of the PERFECT type of client for your business or…
If you want a marketing system that allows you track and measure all your activities or…
If you want to set up a effective marketing system that generates, engages and converts your PERFECT type of clients into actual sales then click on this link to schedule your FREE consultation session with our Business Consultants.