Before I get into How To Build A List of Potential Clients, I must say this first:
Having a list of potential customers and clients that you can communicate with regularly about your products and services is vital for success in your business.
It allows you to act as an advisor to your clients, understanding and addressing their problems and recommending solutions.
So, building your very own list is vital.
Now, how do you build this list?
In this blog post, I share with you important steps and principles you can follow to start building your list today. These are the same steps I used to build my list from 564 to 7,400 people. You can do this too!
Step 1: Determine Your Ideal Client
You need to know who your ideal client is because that’s who you are going to be emailing and sharing content with and leading to your offers. Click here to read about how to identify your ideal client. Know who they are, what their pains and problems are, what solutions they want etc.
Then, you must also know where you can find them. Are they on social media? news sites? forums? Know who they are and where you can find them.
Step 2: Create A Valuable Offer and Give It To Them FREE!
And when I say “a valuable offer”, I really mean that. Give them something that they will find valuable and even be willing to pay for. BUT, you give it to them FREE. Yes, you read right. Create or Offer something so valuable that your ideal client is willing to pay for it but then, you shock them and give it to them for FREE in exchange for their contact information.
This valuable offer must be something that fills a particular need, solves a problem or fulfills a desire. It should be so irresistible that your ideal client can’t say NO.
How ill you know it’s that good? Your first instinct needs to be “This is too good to be free. I should to charge money for it.” It should hurt you or even scare you to a little bit at first to give it away for free. Why? Because it really isn’t free. You may not be asking for money, but you are asking for their email in exchange for that. And that allows you to contact them over and over again after the initial contact.
Hint: One of the best things you can giveaway is information. People love information and are always willing to pay for it.
Step 3: Create an Opt-in page
Have a page set up that is able to collect their contact information for you and store it somewhere.
Here are examples of opt-in pages:
You can use any of the Email Autoresponder providers like, Getresponse, Mailchimp, Aweber, but I will recommend you start with Mailchimp.
On this page, the most important thing is your headline. This is what is going to catch your ideal clients attention and help them a decision to give you their contact details. Your optin page should create curiosity and offer a great implied benefit plus a call-to-action to take action immediately.
Step 4: Drive traffic to the opt-in page
Get people to this page so you can start building your list.
An easy way to do this is by sharing valuable content on a blog consistently and then, send them to your optin page.
That’s it. A simple 4-Step process to building your list.