In this article, I am going to share with you how to find your ideal clients on Facebook so that you can show what you have to offer to the people who want it and are willing to pay for it.
Without this, your entire marketing efforts could be worthless and expensive.
Know Your Ideal Client
First, you need to actually know who your ideal client is.
We talk about that extensively in other articles on the blog and from other sources as well.
- How To Define Your Ideal Client
- [Download] Ideal Client Worksheet
- Determining Your Ideal Customer
- Defining Your Customer Avatar: Who Is Your Ideal Client?
You can download our ideal client worksheet for free and use it to identify the right person is for your business.
Once you have identified your ideal client, the next step is finding them on Facebook.
One of the great things I love about Facebook is that they have a lot of data on their users.
This is great news for us as marketers because this data allows you to get in front of our ideal clients.
Facebook Social Graph
The first step is using Facebook social graph. Facebook social graph is Facebook’s search engine.
This is found on the top of your Facebook screen.
It looks something like this:
How To Use Facebook Social Graph
For instance, let’s use a wedding planner.
A wedding planner’s potential clients would be newly engaged women.
To be even more specific, you can decide to focus on newly engaged women in a particular City or State.
Here’s an example of how you would use Facebook Graph Search for this:
You just opened a new Chinese restaurant (Yes, I love Chinese food 🤗 )
Your ideal client will be someone who likes to eat Chinese food and lives reasonably close to the location of your restaurant.
Here’s what that search will look like:
Notice what I did in both examples?
I’m searching for pages liked by my ideal clients.
The reason for that is when we know what pages they like, we now know where to find them.
Which takes us to step 2.
Identify at least 10 pages you want to target using the method above.
Push for 20 if you can. The goal here is to get a sizable target audience.
Make sure the pages you select are active pages.
Take note of these things:
- How often do they post?
- When was the last time they posted?
- What is the engagement like on the page?
- Is that engagement commensurate with the size of the page audience?
In other words, you don’t want to have a page with 100,000 fans but see only 2 likes on their posts.
After you pick your winners, look through all these pages and find out if any of them allow guest posts – free or paid.
For the pages that do, post valuable information on these pages. It is best to post or comment on these pages as your business page (and not your personal profile).
This is an example of posting as your fan page and not your personal profile looks like.
So here, we are choosing to post as Beach Body Consult rather than as an individual.
BUT the most effective way to use these pages is to save them on a notepad and use this information when you run ads.
Groups are by far a favorite new trick of mine.
The disadvantages of groups are you can’t target them using ads.
SideNote: Facebook is currently testing rolling out ads to groups so fingers crossed. 🤞🏽
However, the great advantage is that groups get a lot of newsfeed visibility and definitely much more than pages.
This simply means that you will get more people in those groups to see what you have to offer, especially if it’s an active group.
So, find groups that your ideal clients are a part of. In these groups, share helpful information that answers questions they might be having.
Always lead them back to your website where you can showcase your products or services.
Here’s an example of a group of wedding services in Kenya:
It is important to read the guidelines of groups so you know what is accepted and what is not.
Violating it can get you kicked out the group or reported to Facebook.
Usually, when you’re providing useful information, you get applauded and seen as a valuable member.
An example of useful information a wedding planner might put up is “7 Things A bride-to-be must do before the big day“.
Another great example is “Wedding Day Checklist: Do not forget a Single thing.“
In this article, you will give them the information and then give them a call-to-action which is to lead them to your product or service. This is important as the goal is to ultimately, make money.
These are by no means the only ways to Identify your ideal client but it is a good place to get started.
If you want to know more ways to find your ideal clients on Facebook easily, make sure you watch out for our weekly webinars.
Every Thursday, we share top strategies on how to find, keep and sell to your ideal clients using digital marketing tools and Facebook is definitely one of it.