In this article, you will discover 9 Killer Facebook Post Ideas you can begin to use to get more engagement today.
If you’ve ever wondered what to post on Facebook that will get the most engagement with you, you are not alone.
I struggled with what to post for many years before figuring out from other successful pages what works and what doesn’t. Not only that, I have had several clients I have worked with struggle with this very same thing.
I compiled 9 post ideas that you could use to boost engagement with your potential and existing clients.
You will learn:
- Why Engagement Is Key
- Different Types of Posts That Increase Engagement on Facebook
- What Next?
Why Engagement Is Key
When Facebook first started business pages, it was easy to put up a post and have all your fans see what you posted. It was the “glory days” of Facebook.
But, as Facebook grew, they introduced what they call Facebook Edge rank.
I won’t bore you will how it works exactly (in fact, I don’t think anyone – outside the developers – knows really exactly how it works) but Facebook Edge rank is an algorithm that Facebook introduced to help them decide what things to show on each users newsfeed. With close to 2 million followers, it’s easy for the newsfeed to be just a cluttering mess and so EdgeRank allows Facebook know what you really want to see and they show you just that.
And that was great for Facebook users but horrible for marketers and business owners.
Right now, the number of people (even fans) that see the things you post have gone down and now, it’s believed that only 6-16% of your fans see what you post.
How then do you get more customers and clients on Facebook when they can’t even see what you’re posting about your products and services?
What determines how many people see your posts relies heavily on how engaged your fans are.
The more engaged you can get fans with your content, the more reach your posts will have, and the more likely that they actually become customers.
That’s why it’s important to create content that your clients find interesting and actually want to engage with.
I’ll share with you 9 killer post ideas that will get them doing just that.
Disclaimer: You’re not going to suddenly get 90, 80 or even 50% of your fans seeing your posts but these Facebook post ideas have proven to get more reach and engagement from various Fanpage in different industries.
9 Killer Facebook Post Ideas
Facebook Post Idea #1 – IMAGES
Images work really well on Facebook.
There are different types of images that get the most reach and shares:
- Inspirational Quotes
- Topical Quotes/Images
- Your Quotes
Facebook Post Idea #2 – ASK QUESTIONS
Asking questions is another way to get your fans engaged with you.
These questions can be about a particular topic, asking for their opinion, recommendation, whether they agree or not on any issues etc.
Bottom line: Ask Questions.
Facebook Post Idea #3 – QUIZZES, SURVEYS, POLLS
Quizzes/Polls/Surveys are extremely popular on Facebook.
You must have come across one quiz or another to find out which Disney character you are, what movie star is your twin, or a simple poll asking for your opinion.
People are always inquisitive as to how they measure up or want to give their opinion on issues.
Think about how you can create quizzes in your business to create more engagement.
You can try the Polls For Facebook app to incorporate this into your Facebook page.
Facebook Post Idea #4 – “FILL IN THE BLANKS” Post
This involves asking your fans to complete a statement that you’ve written.
It could be on a particular topic in your industry or something completely unrelated but your audience can relate to.
Some great examples are:
- I have never __________ but I want to.
- Home is where the __________ is.
- The one word that best describes my future is ___________.
Facebook Post Idea #5 – CONTESTS
Contests also get a lot of engagement on Facebook.
Your fans are required to do something to get something.
Doing something could be as simple as liking your page, commenting, article/idea submissions etc.
Here are some articles to help you get started with contests:
1. 10 Examples of Branded Facebook Contests Done from Wishpond
2. 8 Facebook Contest Ideas from PostPlanner
Facebook Post Idea #6 – CONTENT
Content is a huge part of your Facebook engagement strategy.
You should constantly be sharing valuable content with your fans. It can either be content you generate yourself or content from other people in your niche.
Facebook Post Idea #7 – VIDEOS
Videos are great for getting engagement and has better reach than any other type of post.
You can do demo videos, face-to-camera videos, screen capture videos sharing tips, tutorials, behind-the-scenes views etc.
As a Facebook Business Page, you have access to Facebook LIVE which allows LIVE Streaming for your fans.
Facebook Post Idea #8 – “BEHIND THE SCENES” Post
People want to know they are dealing with humans.
Give them a behind the scenes look into your business that they otherwise wouldn’t have.
Facebook Post Idea #9 – TESTIMONIAL
Share testimonials from your existing clients.
This builds confidence in your products and services and also gives you social proof.
There’s nothing that works quite like 3rd party verification (aka testimonials)
Want to see the exact step-by-step strategy used by successful social media marketers to sell their products and services and get new, loyal customers?
Click Here To Learn More